BLUESTONE National Park Resort takes Christmas very seriously; anyone who has been to the resort’s Kingdom of the Elves will know how passionate we are about the festive season.
That means paying attention to all the little details. Training our Elves to make children (and grown-ups) happy is a priority but that means understanding what people really want.
Because this year children visiting Bluestone’s Kingdom of the Elves will be ‘flying’ to ‘Elftopia’, we wanted our Elves to understand standard flight protocols, especially as all our little visitors will need their Elf Passports to board the fun.
That’s why we sent a bus load of our Elves to Cardiff Airport to get to grips with airport etiquette.
But whilst there, the mischievous gang couldn’t resist spreading some genuine Elftopia cheer by surprising passengers, not only with their presence, but also with a specially selected gift on the luggage carousel.
“Filming our promotional video had two purposes,” said Bluestone’s Imagineere Liam Hewer.
“The storyline sees our Elves mistakenly landing on a plane at Cardiff Airport instead of Elftopia, but rather than getting stressed about their mistake, they decide to bring cheer to unsuspecting passengers arriving at the terminal, and generally get up to elfish mischief.”
Liam said the premise of the film is to show how Elves can make fun out of even the most difficult of situations, helping to cheer people everywhere they go.
“This genuinely is a part of their Elf training for Bluestone,” insisted Liam.
“We don’t want our Elves to be defined by a script, they have to really enjoy interacting with people and be able to adapt to the children and parents who visit Elftopia.
“We have worked in partnership with Cardiff Airport who have been simply fantastic in helping us create what will hopefully be a great video for this year’s Kingdom of the Elves event. We have actually, very kindly, been given access to an aeroplane for a short time too.
“Obviously the security is quite tight and we’ve had to comply with strict protocols, but Cardiff Airport have allowed us to bring a little joy to Wales’ busiest airport, as well as some specially handcrafted chocolates to get passengers into the Christmas spirit.”
Bluestone enlisted the help of the multi-award-winning Wickedly Welsh Chocolate to create some special hand-made chocolates to surprise passengers as they came into arrivals.
Mark Owen, Chief Taster and Chocoholic said: “We knew as soon as we heard about this quirky event, that we’d like to be part of it. We, like Bluestone, are in the business of making people happy, and what could be nicer than being handed some wonderful Welsh chocolate by an Elf in Cardiff?”.
The event will culminate in a promotional video to be used on Bluestone’s website, giving guests a glimpse of what’s in store during their Christmas break.
Children heading to Bluestone this Christmas will journey into the world of Elftopia and discover some of the magical roles and duties the Elves undertake.
Equipped with their flight suits and Elf Passports in hand, they will fly ‘Elf Airways’ to this magical world. They will need to collect passport stamps as they travel through the stardust workshop, discovering what makes a reindeer fly. Throw down the Elf gauntlet against the adults in Elf skills zone and finish in the magical winter wood with the Elf Snow Queen’s party.